9A- Testing the Hypothesis, Part 2

Opportunity: College students can not afford their textbooks due to how expensive they are with limited alternatives than just buying from the UF bookstore.

Testing the who, what, and why for textbook issues part 2:
Summary of Interviews:
Interview 1: Kyle Stoker, Sophomore at UF
Kyle is majoring in Finance here at UF and I asked him about textbooks and if he had any issues with them with either price or options to purchase from. He told me that the only books he buys are eBooks which he can access at any time and is cheaper than buying the actual book. When asking if he had the option to rent from my potential service if it was a thing he said he probably would.
Interview 2: Sarah Jones, Junior at UF
Sarah is a communications major at UF and I asked the same several questions to her about if she had textbook issues. She told me that she only prefers to read chapters out of a physical book so the costs for her are really high. She said if my service was a real company she would most definitely rents books from it.
Interview 3: Nick Rizzo, 5th year graduate with a marketing degree
Nick just graduated last spring and now is undertaking an MBA degree. His response to my questions were that he has never really had textbook issues due to most of his classes being 100% online through undergrad. He stated his classes had the "opt-in" option where the course and textbook where included so never really had issues in the past with textbooks.
Interview 4: Nick Alsina, Sophomore at USF
I wanted to branch out from UF and see if students at USF had the same issue as students at UF. Nick told me most of his classes require a textbook and they do not have an "opt-in" process like they do at UF. He told me he roughly spends $200 semester on books and would be very interested in my service.
Interview 5: Kasey Mcclain, Senior in high school 
Kasey goes to Gainesville High School and I asked her the same questions as my previous interviews. I asked if she has textbook issues with price or where to get them and she told me most of her classes will issue a textbook to her. She has not had to purchase a textbook this year since three classes of hers require one and it is provided in it. So Kasey would most likely not go to my store.

Who: There certainly is others who share a lot in common with others in my opportunity and fall outside of the boundary. Some students choose to "opt-in" into an online textbook because it is more accessible at any time and saves carrying textbooks around. Others may simply not buy textbooks at all and just use other services like SmokinNotes or StudyEdge.
What: My need differs from another need at two points which can either be cost or the use of the textbook. If students need a cheaper alternative than buying new that would be a major difference and if people prefer to just rent because they like to read an actual textbook versus online.
Why: Yes, the cause of the outsiders' need is different from people on the inside due to them not needing physical textbooks or do not have money issues. Outsiders' who do not have the need would not use my service and the people inside would of course.

Inside the boundary	Outside the boundary
Who is in:  Students who prefer physical textbooks and are looking for cheaper methods of purchasing or renting them. Money can be a factor and also if they prefer reading a book in person.	Who is not: Students who “opt-in” for an online textbooks in their classes or has a major that does not require purchasing a textbook. If money is not an issue can also be why they are out as well.
What the Need is: The need is a cheaper way for students to get textbooks each semester for their classes and limited alternatives other than bookstore.	What the Need is Not: The need is not a service that provides textbooks at expensive costs new. It is there for students to have different options for their textbook requirements.
Why the Need Exists: Some students purchase books with their own personal money so that can be very pricey new each semester and may require loans.	Alternative Explanations: If money is not an issue than my business would not be of interest to them as they would buy new from the bookstore. Or students prefer an online textbook.